Social Media – Way beyond networking...

The way social media was initiated has been changed. Earlier it was only used to share thoughts, lovely snaps and making friends, but now it is used beyond that. It’s now not restricted to sharing and networking in fact it has evolved as a new paradigm for every internet user.

The days are gone when I used Facebook and Twitter to see what my friends and other in my network are doing? What they are posting? How actively they are engaged? yada yada yada. In fact I am not the only one who is looking more into social media sites apart from sharing of snaps and lovely moments. You all must be using social sites in order to gain more, to know more and to discover more.

Being a digital content analyst I find it very interesting to do research on the data available on social media sites. And this new arena of research is possible only when we do lots and lots of sharing. This sharing provides a path to researchers, where they can find out so many information which may be beneficial to both users and business organizations.

For doing an in-depth research there are few requirements-

1. Need of data which has been shared for any particular product/service.
2. Context developer
3. Digital content analyst

Social media offers a tremendous amount of data, and that data can be turned into a useful report with facts and figures into it. One can collect an ample of data which is present on all social media sites. Now the difficult task is to collect data separately for each and every product/service. And here comes the role of Context developer to collect all available information related to a particular product/service and later on arrange it in a presentable manner.

At last the role of Digital content analyst comes whose role is to determine and analyze each and every thing related to that product/service whether relevant or irrelevant and to present it in a healthy manner with some fruitful insights for the clients.

Research can be done on any or all points. There are few basic points on which research can be done for any brand-

1. Identification of sentiment of brand- positive, negative or neutral and why.
2. Identification of major influencer's of brand.
3. Who are the leading competitors/rivals of that brand.
4. Availability/Unavailability of brand in the market.
5. Determining the financial position of brand.
6. Identification of customer satisfaction/dissatisfaction.
7. In which product/service brand is having a lead and in which product/service brand is facing downfall?
8. Why the brand is facing difficulties in having an edge.
9. How the brand is positioned in the market.
10. How the brand is socially responsible towards the society and environment.

And these points are not limited more can be added as per requirement and the demand of research. But to carry out a complete and useful research a healthy mind and good analytical skill is the primary requirement. There are many companies like Checkbuzz present in the market which are doing marketing and financial research and they have their own sets of standards and parameters, gist at the end is a robotic mind is not required. The role of analyzer is very significant in doing research as he/she is the one who will think and analyze the available information effectively.

So social media sites are not only the platform for users to share but it is also acting as a research tool for the researchers and analyzers and is providing a useful assistance to brand in finding their market presence. How they are being talked about by the people and so on.

As many people use social media and many more are adding daily to it each minute, there’s is bulk of data out there which has created scope for brands how to flourish and created job opportunities for people like you and me. Have you searched out what is the position of your brand into the minds of customers and in the market? If not then for whom are you waiting?


Heena Lodha

The author is a business researcher with CheckBuzz, a social media monitoring company.

About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.

For any inquiries, please feel free to write our team: info@checkbuzz.com