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Have you implemented Need Hierarchy Theory in Social Media?

The buzz around social media is increasing day by day. It has crossed all the geographical and age barriers. It's not restricted in the circumference of specialists. Social Media Theory is the new approach which is widely accepted by all organizations. A... Read >

Social Media helpful in Product Innovation

In this era of globalization and changing fashion it is very essential for companies to modulate and bring new attributes to their products/services in order to lure more customers. Change is the only permanent thing in the World and without a change you ... Read >

Social Media Blogging and Comments!!

For most of us blogging is a way to express our views, opinions, expressions about the day to day activities or something upon which we want throw light. Its a way to engage our content with others. But we never ponder too much about the comments which ar... Read >

‘Socialistic’ Social Media

We all are using social media platform from around 6-7 years and yet there is no closed end to it. It is as vast and open like Pacific Ocean with lots of hidden treasures into it. Every time you dive into it you will come out with a new discovery. The mor... Read >

Movie making & Social Media....

I have been lurking around on the insight of social media realm and just pondering what would be the next step into the world of social media. When it has already forayed into the different sectors of our life and business and is flourishing brilliantly w... Read >

Customization of Social Media

Customization of social media sites sounds too weird in itself. We have been using online media sites from so many years now and are very comfortable with their usage and associated applications. Social media has changed the way we make and maintain relat... Read >

How to engage customers by using Social Media..

Days are gone when face to face communication with clients was the only way to approach business. The only way to listen to the demands and desires of customers and clients was to have a face to face interaction with them. But now with the introduction of... Read >

New facets of Social Media Marketing

When today everybody, whether it’s a celebrity or a fifth grade student, is chit chatting on Twitter, Facebook, and LinkedIn, I thought I should also talk a little this time. Everyone is so eager to file the FIR (First Information Report) to these sites w... Read >

Social Media – Way beyond networking...

The way social media was initiated has been changed. Earlier it was only used to share thoughts, lovely snaps and making friends, but now it is used beyond that. It’s now not restricted to sharing and networking in fact it has evolved as a new paradigm fo... Read >

Listen to consumers first

Before I start let me ask you a very simple question – How do you decide your product architecture? Let me guess - 1. Developing an altogether a new technology – An Innovation 2. Improving by doing some moderate or big changes ... Read >

Digi Marketing - Change the way you speak

The past decade has witnessed a growing interest in Social Media and Internet Marketing among different businesses. For any business the finished goods or service comes at last, but the idea gets shape first. Organizations now a days are showing keen inte... Read >

Society Embraces Social Media

Social media, Social media, Social media...ahhhh !!! Everywhere I can hear this word. It seems to be a breakthrough in the world of Internet. Man is a social animal and lives in a society where he shares with others. Man has always tried to do somethi... Read >

New Buzz in Social Media - Cricket World Cup 2011

The most awaited moment for all cricket lovers...ICC Cricket World Cup 2011 is back again...!!! With new hopes and new ambitions each and every cricketer will give its best efforts; running machines will pour the rainfall of massive runs whereas spinne... Read >

Coping with Crisis

It seems that now a day’s marketers are very quick to grab the benefit of every big or small thing going around. Take the Egypt case, Kenneth Cole quickly found an opportunity with the uproar moving in the country and advertised its latest design via twit... Read >

Social Media: From what I hear to what I don’t

Social Media! Emotional Media, Crucial Media, Brutal Media or natural media. The emotive math or mathy emotions. It all falls right here! Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or ... Read >